12 Best Keyword Rank Tracking Software In 2025.
Here are the best keyword rank tracking softwares to help track your keyword position on search engine.
While it's possible to increase traffic and sales with SEO, it's important to learn how to track the traffic and sales.
It's not enough to know what keyword you targeted and see if you get a return. If the tracking isn't done right, you'll fall into all sorts of traps like vanity metrics and fool yourself into thinking your efforts are working.
In this article, we're going to look at some of the top keyword rank tracking software for 2025.
By using some of these tools, you'll be able to track your best keywords and see how they rank.
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What is the Best Keyword Rank Tracking Software?
A keyword tracking tool is a system that helps you keep track of the keywords that are driving traffic to your website. It is an online business tool that every business needs to keep track of keyword performances.
The keyword rank tracking software will show you which keywords are most popular and how many visitors search for each keyword per day.
In this article, we'll go over all of the features of the top 12 keyword tracking software packages:
Here are the best Keyword Rank Tracking Softwares to help you optimize your website ranking performance:
SEMrush is a popular choice among content marketing agencies and SEO professionals. This top SEO marketing software also comes with a comprehensive keyword ranking tool for all search engines. However, its premium pricing plans rule this option out for most beginners and small businesses.
Features:
- Enables you to track the performance of your website for target keywords
- On-page SEO audits and monitoring
- Track your domain competitors’ moves with its competitor analysis
- Find and solve the issue.
- Backlink building
- Content optimization and content marketing analysis
- Allows tracking of the volatility of Google and Baidu SERPs based on daily ranking modifications
- Inclusive of several best marketing tools
- Website monetization and paid advertising
- PPC keyword research
Pricing:
There are several different plans. You can save more with its 16% discount on annual plans.
SEMRrush Monthly Pricing.
Pro : $199.95/Mo.
Guru : $229/Mo.
Business : $449/Mo.
SEMRush Yearly Pricing.
Business : $374.95/Mo.
Moreover, custom prices are also available for those who are looking for flexibility in their plans, but it differentiated with pro, guru, and business
MonsterInsights is developed to make use of WordPress, which aims to simplify analytics for everyone. It provides its users with real-time analytics, search engine rank reports, E-commerce reports, and reports on user behavior, among other things.
You can make the most out of this keywords tracking software if you link your Google Search Console and Google Analytics.
Features:
- A simple solution for universal tracking of the website over different devices such as smartphones and desktops and campaigns
- View the website analytics report and the page level analytics within the WordPress dashboard
- Get an analysis of the top 50 keywords for your website.
- Get a report of clicks, click-through rate, and impressions for all your keywords.
- Get access to real-time stats and single-click tracking for Ecommerce domains such as WooCommerce, MemberPress, and Easy Digital Downloads.
- Integrate your tracking with plugins like Yoast, Google AdSense, Google optimize, etc.
- Adjust sample rate, site speed, and other advanced tools to better your SERP ranking.
Pricing:
They offer three packages, each with different features and prices.
MonsterInsights Yearly Pricing.
Plus : $99.50/yr.
Pro : $199.50/yr.
Agency : $399.50/yr.
- Plus package: is $99 per year and is meant for publishers and small businesses. It offers standard analytics features and can be used on one website.
- Pro Package: is $199 per year and is meant for businesses and eCommerce websites. It offers an advanced analytics feature and can be used on up to 5 websites.
- Agency Package: $399 per year and is meant for agencies involved in web development and marketing. It offers premium support, site management, and can be used on a maximum of 25 websites.
When it comes to SEO, Ahrefs is the all-in-one platform, that is especially popular among beginners due to its pool of free learning aid such as weekly articles on SEO and YouTube explainers, user-friendly interface, and support.
Ahref is one the best Keyword research tool to find profitable keyword ideas by using the keyword explorer tool and site explorer for backlinks opportunities.
Features:
- The site audit feature helps you in optimizing your site with ease.
- You can analyze what your competitors are doing with their websites using the site explorer feature.
- Get in-depth analysis of customer searchers using the Keyword Explorer.
- Discover tricks and suggestions from your industry's top-ranking content using the Content Explorer.
- Apply suggestions to improve your SEO ranking while tracking your website's progress with the help of the Rank tracker.
Pricing:
There are Four plans for you to choose from, and each of these comes with a 7-day trial period for $7. Under this trial period, you can use half of the chosen plan's features.
Ahrefs Monthly Pricing.
Lite : $99/Mo.
Standard : $179/Mo.
Advanced : $399/Mo.
Agency : $999/Mo.
Ahrefs Yearly Pricing.
Lite : $82/Mo.
Standard : $149/Mo.
Advanced : $332/Mo.
Agency : $832/Mo.
- Lite: costs $99 for a month and can track a maximum of 500 words with the latest weekly updates
- Standard: costs $179 for a month and can track 1500 keywords with the latest updates after five days
- Advanced: costs $399 for a month and can track a maximum of 5000 keywords.
- Agency: costs $999 per month and can track 10,000 plus keywords. This plan allows up to 5 users and gives updates in 3 days.
SE Ranking is a complete solution for all your SEO needs. The platform contains all the marketing and SEO tools in one place. Moreover, it guarantees 100% genuine keyword rank tracking across all popular search engines.
You can track keyword rankings at country-level or even locally, as many times as you want.
Features:
- One of the most affordable and comprehensive SEO tools.
- PPC/SEO competitive research tool to access your Competitor’s organic and paid ads and keywords.
- Discover on-page and off-page problems through the Website Audit tool and get suggestions to fix them.
- Get control of your backlinks and view the parameters for all links.
- Get alerts when your Competitor’s page is modified.
- Use on-page SEO for your chosen keyword.
- Track keywords on search engines like Google, Bing, YouTube, and Yahoo.
- Access to both mobile and desktop keyword tracking.
- Caters to the SEO needs of all – business owners, digital agencies, and SEO pros
Pricing:
There are three different pricing plans, catering to the budget and SEO needs of all kinds of users:
SE Ranking Daily Check Frequency.
Essential : $31/Mo
Pro : $71/Mo
Business : $151/Mo
SE Ranking Every 3 Days Check Frequency.
Essential : $24.8/Mo.
Pro : $56.8/Mo.
Business : $120/Mo.
SE Ranking Weekly Check Frequency.
Essential : $18.6/Mo.
Pro : $42.5/Mo.
Business : $90/Mo.
- Essential: ranges from $ 18.6 per month, which tracks 250 keywords to $55 per month for tracking up to 250 keywords
- Pro: ranges from $71 per month, which tracks 1000 keywords for only $119 plan, which tracks up to 1750 keywords. You can make your professional SEO service using this plan.
- Business: Starting from $151 per month, the business plan covers 2500 keywords and goes up to 20000 keywords and access API for $719 per month.
Moz rank tracker is one of the most powerful and all-inclusive ranking software. You can track multiple pages and keywords at once, which will help improve your overall SERP placement and cut down on time.
Features:
- Retrieves and stores keywords and SERPs
- Allows overtime tracking of rank-related data
- Get access to automated and scheduled reports.
- Supports all search engines such as Google, Bing, Yahoo
- Easy keyword tracker
- Gives rank improving suggestions
- Data filter options available
- Geo-targeted rankings of keywords at national, local, ad city levels
- Competitor analysis available
- Keyword research tool
- Detailed ranking insight with Moz Domain Authority, Anchor Text, Link Metrics, and Title Tags
- Comparison between mobile and desktop rankings
- Gives a complete overview of issues and solutions for your on-page and off-page SEO
- A backlink analysis feature is available.
Pricing:
You can check out the Moz Pro version for free by enrolling in its free 30-day trial. The paid versions come under the following plans:
Moz Monthly Pricing.
Standard: $99/Mo.
Medium : $179/Mo.
Large : $249/Mo.
Premium : $599/Mo.
Moz Yearly Pricing.
Large : $199/Mo.
Premium : $479/Mo.
- Standard: $99/month, it includes 300 keywords and other tools for research.
- Medium: $179/month, it includes 900 keywords and other tools for research.
- Large: $249/month, it includes 1900 keywords and other tools for research.
- Premium: $599/month, it includes 10,000 keywords and other tools for research.
SERPWatcher is one of the many SEO tools by Mangools, including SERPChecker, SiteProfiler, KWFinder, and LinkMiner. You can even use them all together to advance your online marketing strategy and campaigns.
The SerpWatcher tool is especially beneficial for beginners because of its easy setup and user-friendly features.
Features:
- Performance Index feature predicts the organic traffic potential of your website.
- Daily ranking checks and email alerts in case of modifications.
- Access to SERP previews.
- View all information in one place.
- Keyword organization with tags.
- Mobile and desktop results are available.
- Precise tracking – global and local (by state, city, or neighboring regions
- Link sharing of well-curated SEO reports
Pricing:
You can save 40% on its annual payment. Also, you can avail of a 10-day free-of-cost trial period before finalizing your plan. The plans are segregated into Basic, Premium, and Agency.
SERPWatcher Monthly Pricing.
Mangools Basic : $49/Mo.
Mangools Premium : $69/Mo.
Mangools Agency : $129/Mo.
SERPWatcher Yearly Pricing.
Mangools Agency : $79.90/Mo.
Wincher is another budget-friendly rank tracking tool for beginners and experts alike.
If you are on a budget but want all the necessary keyword monitoring features, this software works just fine, Plus, its customer-oriented interface allows for easy monitoring of your website's progress.
Features:
- User-friendly interface.
- Get access to your target keywords, SERP positions, volume, and traffic.
- Daily rank tracking.
- Monitor competitor’s data by keeping tabs on similar domains.
- Find new and relevant target words with the Keyword research tool.
- Supports global rankings (180 countries).
- Strong local rankings database, with access to more than 40,000 cities.
- Multiple device tracking.
- Collaboration and organization feature.
- Prepares and emails automated PDF data reports.
Pricing:
There are multiple pricing packs available for you to choose from. You can select the annual billing option to save extra.
Wincher Monthly Pricing.
Starter : 29 EURO/Mo.
Business: 59 EURO/Mo.
Enterprise : 249 EURO/Mo.
Wincher Yearly Pricing.
Enterprise : 199 EURO/Mo.
- Starter pack: €29/month, it includes 500 keywords, up to 10 websites, and multiple users.
- Business: €59/month, it includes 1000 keywords, unlimited websites, white-label reports, daily rankings, API, and multiple users.
- Enterprise: €249/month, it includes 5000 keywords, and in addition to all features of the Business plan, it also provides for external users, priority support, and control over project permissions.
If you are looking for an SEO tool that solely focuses on tracking keyword ranking, then the Advanced Web Ranking software is a great choice.
Even though it has additional features such as competitor analysis and search engine rank report, its highlight is tracking keywords on search pages.
Features:
- Assembles data from more than 4000 search pages, inclusive of Google, Baidu, Yandex, Amazon, DuckDuckGo, and YouTube.
- Covers both desktop and mobile rankings.
- GPS option available for rank tracking.
- Local and Global rank tracking features.
- Both periodic (daily, on a weekly, bi-weekly, or monthly basis) and instant results are available.
- Includes integrations for Google Search Console, Analytics, and Google Ads.
- Monitoring of your website’s ranking in organic SERPs.
- Suggestions to increase SERP position.
Pricing:
There are several pricing models available, and you can save 10% on any of them if you choose the annual version.
Advanced Web Ranking Monthly Pricing.
Starter: $49/Mo.
Pro : $99/Mo.
Agency : $199/Mo.
Enterprise : $449/Mo.
Advanced Web Ranking Yearly Pricing.
Starter : $44/Mo.
Pro : $89/Mo.
Agency : $179/Mo.
Enterprise : $449/Mo.
You can explore its features with a 30-day trial which doesn't even require credit card details. The presented prices are from starter, pro, agency to enterprise.
Specializing in SEO services for digital marketing agencies, Authority Labs is another premium rank tracking tool that also has white-label features.
Using this tool, you can automate daily keyword rank tracking for mobile phones and on a regional or local level. Another feature is that this rank tracking software can help you recover data that is generally not given in similar rank tracking tools.
Features:
- Competitor tracking to analyze similar domains.
- The option of unlimited users is available, which allows multiple clients or teammates to work together.
- Integration with Google Data Studio allows using Authority Labs reports along with those in Data.
- Easy creation of white-label reports.
- Search engine ranking analysis, rich snippets, and search volume feature
- Data blending with Google software such as Google Ads and Google Search Console
Pricing:
Plus : $49/Mo.
Pro : $99/Mo.
Pro Plus : $225/Mo.
Enterprise : $450/Mo.
There are 4 pricing plans available, depending upon your budget and required features. Additionally, you can use a 14-day free version without entering any credit card details, to check out its features and functions.
Serpstat SEO tool also has a keyword tracking tool in addition to several other beneficial features. These include site auditing, keyword research, analyzing competitors' websites, and backlink analysis.
The ranking tool itself is a popular choice among many big brands. Moreover, you can try out its features for free, under its freemium model.
Features:
- Full SERP research along with advanced analytics
- Manual or scheduled tracking of your site on both global and regional levels
- Competitor tracking
- Provides periodic analysis of keywords and trends
- Allows for keywords grouping using tags
- Gives data on traffic distribution across different domains
- A browser extension is also available
Pricing:
It has 4 pricing models, each with different features and keywords available.
Serpstat Monthly Pricing.
Lite : $69/Mo.
Standard : $149/Mo.
Advanced : $299/Mo.
Enterprise : $499/Mo.
Serpstat Yearly Pricing.
Lite : $55/Mo.
Standard : $199/Mo.
Advanced : $239/Mo.
Enterprise : $399/Mo.
AccuRanker, as the name suggests, calls itself the most accurate and fastest rank tracker in the world. This platform offers quick, on-demand updates on keywords and their rankings.
It has a SERP history feature that analyses and suggests the SERP features that drive the most traffic on your website. It can help you in strategizing and planning to maximize your SEO optimization and rank higher on SERP.
Features:
- Allows external integration with popular marketing software such as Google Analytics, Search Console, Google Data Studio, Google Sheets, Databox, and Adobe Analytics
- Control unlimited domains and organize all your keyword-related data
- Tag landing pages for better organization
- Competitor tracking and API
- Daily updates on ranking
- Unlimited domains feature
- API availability
Pricing:
Pricing starts from $109 per month and changes with the number of keywords. You can save an additional 10% on an annual subscription.
AccuRanker Monthly Pricing.
Monthly Billing : $109/Mo.
Yearly Billing : $99/Mo.
AccuRanker offers just one plan, but you are free to choose keywords as per your requirements.
The pricing goes up and down depending upon how many keywords you chose. Apart from that, all features remain available at different prices. Moreover, you can change or cancel your subscription as per convenience.
When it comes to pocket-friendly keyword and rank tracking tools, Nightwatch is among the most popular choices.
It is affordable for small businesses while having all the necessary features for large agencies as well. You can categorize your keywords into segments such as high-volume, branded, targeted, and know the performance of each of them.
Features:
- Global and local keywords tracking feature
- Daily tracking is permitted on all popular search engines like Google, YouTube, DuckDuckGo, on both smartphone and desktop
- Data is collected from different SEO sources like Google Search Console, Keyword Planner, Search Console
- Increase site visibility by SERP tracking under organic search, local pack, featured snippet, and knowledge panel.
- On-page SEO optimization with a site audit feature
- Prepares White label reports for agencies
Pricing:
There are 3 kinds of pricing plans available, each with unique features and prices.
NightWatch Monthly Pricing.
Starter : $39/Mo.
Optimize : $99/Mo.
Agency : $369/Mo.
NightWatch Yearly Pricing.
Starter : $24/Mo.
Optimize : $59/Mo.
Agency : $221/Mo.
You can save 40% on their annual packs across all plans. Moreover, there is a no-risk 14-day free trial available.
What is Rank Tracking in SEO?
The practice of keyword rank tracking in SEO optimization includes keeping track of the rank where website URLs are placed on the Search Engine Results Pages (SERP) for your target keywords.
In simple terms, it lets you know how well your website is doing when it comes to ranking in Google, Bing, or Yahoo. You can think of a rank tracker as a tool that keeps track of a website in a search engine in a similar way to a speedometer in a car.
It tracks a website in a search engine in a way that makes it easier to see the progress that a website is making in that specific search engine.
What is a Rank Tracking Software?
Rank tracking is a feature of Search Engine Optimization software that allows you to track the rank of your website in the search engines.
Tracking your Keyword rank is important because it tells you how your SEO efforts are working. Rank tracking also allows you to see how your business competitors are ranking on the web.
A rank tracker, also known as a rank checker, is a tool that is used for rank tracking, and it allows you to check the rank of a website in a search engine.
Conclusion.
When you’re trying to build up a business, you’re required to learn keyword rank tracking software.
These apps can help you determine what keywords are driving traffic to your site to help develop a successful marketing campaign. We hope you were able to learn a little bit more about keyword rank tracking software, and we would love to hear from you!
While there are many keyword rank tracking tools available, some are far superior to others.
The SE Ranking Keyword Rank Tracker is one of the best tools available for 2025, with its ability to track hundreds of keyword rankings across all of the most popular search engines.
Its user-friendly interface allows you to get up and running fast. So if you're looking for the best keyword rank tracking software of 2025, look no further than the SE Ranking Keyword rank tracker.
Feel free to let us know!
Which of the Best Keyword Rank Tracking software do you use to track your keywords?
Which one of these Keyword rank Tracking Software are you planning to use, and why? Let us know by commenting below.