Best, Cheap, and free seo tools to consider to outrank your competitors fast.
SEO is one of the most important digital marketing skills, yet some say it takes the longest to master.
Whether you want to start a blog, ecommerce brand, or SaaS company, you need website traffic. And to get organic traffic, you need to rank on Google for specific keywords.
So whether you need to perform keyword research, audit your website, do competitive research, or just want to see how well you rank on Google, you need to use one of the best SEO tools.
In this post, I ranked and reviewed the best SEO tools like Ahrefs, SEMrush, and Moz so that you can raise your SEO game this year.
Let’s get to the list.
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SEMrush is a comprehensive award-winning suite for digital marketers. For the longest time, They are the "go-to" toolkit for SEO specialists around the world. But They also know that their SEO toolkit can seem overwhelming at first - with over 25 tools in their arsenal and endless capabilities.
To make your introduction to SEMrush more smooth, they are about to reveal how you can make the most of SEMrush's SEO Toolkit.
The SEO Dashboard contains key SEO metrics that provide a drone view on domain optimization You can easily connect your Google Analytics and Search Console to keep track of the key metrics in one place.
The tool provides data on where the traffic comes from, which helps you reverse-engineer competitors' marketing strategies.
It allows you to look at backlink profiles from various angles and get redirected to any referring domain that caught your attention. But, of course, learning about your and competitors' backlink profile is only half the battle. To win, you have to optimize your backlinks, this is when you use Backlink Audit Tool.
It also Conducts an audit of your existing backlink profile to pin-point toxic links that hurt your rankings and you can even reach out to owners of the site that gave you a "bad" backlink right within the tool. But your biggest help in link-building comes from there Link-Building tool.
This was a very brief overview of what SEMrush's SEO Toolkit can offer.
You'll find out even more features you can certainly make use of. And if you feel like you could use more information on how to navigate through SEMrush.
Check out their Academy page that provides detailed guidance on how to do SEO with SEMrush toolkit.
Ahrefs is one of my favorite SEO tools on the market. Not only is it the second-fastest web crawler (only behind Google) but it has the best user interface out of all tools on this list.
Ahrefs will show you all the keywords that are bringing traffic to your competitors, every website linking to your competitors and boosting their positions in search, every SEO mistake you're making on your own website and how to fix them, automatic reports that track your website's new backlinks and ranking improvements.
Ahrefs takes the guesswork out of SEO. You will learn what exactly you need to do to outrank your competitors. Over six hundred thousand users all over the world have used Ahrefs to rank higher in search engines.
You can try out the tool by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans start from $99 lite plan and range up to $999 agency.
Upgrade or downgrade your account anytime from your Account Settings. Upgrades take effect immediately, while downgrades and cancellations become effective at the end of your current billing period. While on a paid trial, you can toggle freely between Lite and Standard plans.
If you want to elevate your website’s Google ranking, then what’s better than leveraging Google’s SEO tool itself?
Google Search Console (formerly Webmaster Tools) helps you understand Google’s perspective of your website, measure the site’s search traffic, and fix issues related to your sitemap and indexing. By providing multiple data points and suggestions, Google Search Console is the backbone of your SEO. Note: Bing Webmaster Tools should be used in unison with this tool.
In addition to the Google Keyword Planner which runs through Google AdWords, Search Console is a must for every website. You can easily install this tool on WordPress with theYoast SEO plugin.
Free to use.
Long Tail Pro is a keyword research tool that helps you explore less competitive keywords. These keywords can help you acquire high-converting online traffic, whatever your niche.
It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. This SEO tool is perfect for beginners and startups.
Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.
SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking. It excellently performs on-page optimization and off-page link building.
The pricing plans include one plan for the websites and two programs for digital marketers.
You also get a 14-day free trial.
Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and from backlink analysis to keyword research, there’s not much that Moz cannot do.
It provides you with industry-standard metrics and various page optimization suggestions.
You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.
Moz offers a 30-day free trial. The paid plans start from $99 per month and range up to $599 per month.
Ubersuggest needs no introduction. Created by the marketing guru Neil Patel, this SEO tool holds a stellar reputation in the industry.
It is basically a free keyword research SEO tool that helps you find numerous long-tail keywords to increase your content’s outreach.
Ubersuggest offers a 7-day free trial. The paid plans start from $12 per month and range up to $40 per month.
They also offers a lifetime plan starts from $120 to $400.
SpyFu allows users to find the most profitable keywords used by their competitors. It also shows every ad campaign run by the competitors and their organic searches.
SpyFu offers three different pricing plans with unlimited access to search results. The pricing plans start from $33 per month and range up to $199 per month if billed annually.
Unlike other SEO Tools on this list, Siteliner does not come with additional bells and whistles. That said, it is still a powerful tool that allows website owners to run a thorough check on their website.
It helps you find issues, such as broken links, duplicate content, and more. This helps them improve the quality of their website(s), which ultimately results in boosting their search engine rankings.
Siteliner offers two different pricing plans. The “Siteliner Free” is free of cost and allows you to analyze up to 250 pages per month. The paid version, called the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages in a month.
If you want an all-in-one SEO tool within a small budget, then Mangools has you covered. It comes with a suite of five different SEO tools that can help you with keyword research, SERP analysis, rank tracking, and link tracking.
Unlike most SEO tools, Mangools doesn’t offer extra features that you’ll probably never use.
If you want an all-in-one SEO tool within a small budget, then Mangools has you covered. It comes with a suite of five different SEO tools that can help you with keyword research, SERP analysis, rank tracking, and link tracking.
Unlike most SEO tools, Mangools doesn’t offer extra features that you’ll probably never use.
Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and a 10-days free trial. The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90.
Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you get in touch with influencers and bloggers, which ultimately provides you with substantial link building opportunities.
Pitchbox takes a fully-customized approach to their pricing. You simply schedule a demo and then their team provides you with a custom monthly price.
SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy.
SimilarWeb has raised $65 million to date, and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of Europes top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups.
LinkMiner by Mangools is a highly effective backlink checker tool that helps you identify broken links. On top of that, it provides you with information like DA, Facebook likes, backlinks from Ahrefs, Moz, and more.
Initially, you get a 10-day free trial. After that, the paid plans start at $29 per month and range up to $79 per month.
When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.
The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.
WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales.
This SEO tool is perfect for everyone, be it digital marketers, webmasters, and agencies.
WooRank offers three different plans and a 14-day free trial. The Pro plan costs $59.99 per month, the Premium plan is $179.99 per month, and the Enterprise plan is $249.99 per month.
Fat Rank is an amazing Google Chrome extension that helps you find out where your website ranks on Google. Moreover, it allows the users to quickly download the CSV reports from both the Fat Rank mobile app and Chrome extension.
Free of cost.
Seed Keywords allows website owners, bloggers, and influencers to find the most valuable keywords to increase their search engine rankings. Users can find the most suitable keywords for their websites by creating a search scenario for a particular query.
SEOquake is one of the most powerful SEO tools and browser plugin that offers numerous SEO metrics. It is especially useful when it comes to content marketing as it quickly gives detailed information on any website.
SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease.
On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.
The Basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.
There are a lot of free SEO tools out there, but they don’t have as many helpful features as paid alternatives. However, if you want to monitor your SEO and do keyword research for free, you can try one of these tools:
It typically takes 3-6 months to see results from your SEO efforts. If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site.
For example, it took me about eight months to get my first 100,000 monthly visitors.
Now that I have a higher DA, I can write a new page, index it, and it can appear on page 2-3 of Google on the same day.
Overall, the key is to treat every blog post like a long term investment and make regular updates to improve your search rankings.
If you want to hire someone to help your SEO, the price can range from $75-150 per hour for an SEO expert ($750-$1,500 per month).
High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. Additionally, SEO tools are either free or cost around $99 per month.
The first step to know what to spend on SEO is to calculate your return on investment (ROI) based on your website and niche.
Yes, you can manage your own SEO if you are well versed in SEO strategies. I do all of my own SEO for this blog – I launched last year and now write to 300,000 monthly visitors, so it’s definitely doable.
Here are the steps to do your own SEO:
Using the top SEO tools can quickly improve your keyword research and search engine rankings.
When choosing a tool, make sure to look into the exact features you need (and cost) before making a final decision.
Whether you’re a blogger, SaaS company, or local business, SEO tools are 100% necessary to compete on search engines.
Most of these tools come with a free trial so you can test them out before making your final decision.
Which one of these SEO Tools are you planning to use, and why?
Let us know by commenting below.