10 Best URL And Link Shortener For Small Business In 2025 (Free And Paid)
10 Best link shortener to shorten long link, and track your affiliate links for a better conversion.
Link/URL Shorteners have been in use for years;
These tools are vital as they can shorten unnecessarily long, complex website addresses to just a few valuable characters with just a button click.
Link/URL Shorteners are vital and can be used by anyone who has an internet browser, like small business owners or regular Facebook users, among others.
Here are some of the benefits you should know of using Link/Url Shortener and some of the best Url shorteners in the market for 2025. Take a look.
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What is the Best URL and Link Shortener?
After using and tested different of these Link/URL Shortener software and platforms, here are my top picks for the best Link/URL Shortener for your Online Marketing.
Here are the best Link/URL Shortener for your Online Marketing:
Based in UTAH, USA. Thirsty affiliates designed especially for WordPress users, help them easily monetize their affiliate marketing sites.
If you are an affiliate marketer and you're trying to track and manage your affiliate links, You need a way to cloak, categorize, and organize them, with Thirsty affiliates, you can easily manage all these tasks.
You can focus on your marketing and not worry about your affiliate links. With Thirsty affiliates, you can easily shorten long affiliate links and then make it into a brandable customized link for you are and your audience.
If you are a WordPress user, Thirsty Affiliates is one of the best WordPress plug-ins. It works seamlessly, and it is one of the most popular plug-ins in the marketing industry.
Thirsty affiliates offers powerful Pro addon and features:
Features:
- Link Categorization
- Geo location Link Redirects
- Automatic affiliate disclosure
- Amazon API Importing
- Advanced statistics reports
- Woo-commmerce external product integration
- Google Tag Manager Compatible
- Automatic keyword linking
- No-follow and open in new tab option
Pricing:
Thirsty affiliates Pricing.
Basic : $99
Plus : $149
Adavnced : $199
why should you use Thirsty affiliates, It is build for affiliate marketers. If you are in affiliate marketing definitely check it out, It is one of the best link shortening tools in the market.
Short.io is our top pick for the best free link shorteners, while other links would typically just let you know where people are clicking on your URLs and the devices they are using.
Short.io has mobile deep linking capabilities where it redirects the different mobile visitors to the most appropriate URL depending on their operating system. For instance, when you add a link, click either the Android icon, Apple icon, or globe icon, and then choose how you would like to target your clickers and which specific link you would like them to use.
So, those clients using android will use a different link than those who use android or desktop users.
Some of the other best features that this URL shortener has included;
- It enables its users to find a custom domain to use for their link shortening. No DNS configuration would be required.
- It applies integration to all your social channels and will automatically share links that are already shortened.
- It analyzes the performance of the already shortened links with very detailed statistics to allow you to see how your shortened links are performing.
- It customizes every link to increase its CTR.
- It can create links that have an expiration date to ensure that only relevant content is provided.
- It has geo-targeting capabilities, where clickers are sent to relevant web pages depending on their location.
Features:
- Track clicks in real-time
- Multiple Custom Domain
- Teams with Role
- Campaign Tracking
- API For Developers
- Details Statistics
- Link Retargeting
- Deep Links
Pricing:
Short.io Monthly Pricing.
Free : $0/Monthly
Personal : $20/Monthly
Team : $50/Monthly
Enterprise : $150/Monthly
Short.io Annually Pricing.
Free : $0
Personal : $200/yearly
Team : $500/yearly
Enterprise : $1500/yearly
Short.io has free options for its users and other premium plans that a user has to use. But based on your needs, the free program can be sufficient or you can give a try for the premium plan.
Bitly is a platform where you can transform unwieldy URLs into beautifully short, intelligent links and share them with the world.
If you're already familiar with Bitly's essential functionality: turning your link from long into a beautiful short Link. But you may not be aware of the other things Bitly can do. Here are a few of them. You can claim a custom domain, so all your links carry your brand name.
You can edit the back-half of your links and change which URL they point to. You can track engagement on any link and analyze CTA performance in aggregate. You can create and track omni-channel campaigns, complete with UTM parameters.
Seamlessly drive users to your iOS and Android apps with mobile deep linking. And all of this you could do at scale, and in concert with your other tools, with Bitly's impeccable API, and not least of all, you can turn links into QR Codes.
Features:
Bitly offers powerful features :
- Link magement : Build and share powerful link
- Branded link : Increase engagement and exposure
- Mobile link : Create a seemless user experience
- Campaign management & Analytics : Track and optimize every touchpoint
- QR Codes : Bridge offline to online experiences
Pricing:
Bitly Monthly Pricing.
Basic : $35/Monthly
Premium : $300/Monthly
Enterprise : Custom Pricing
Bitly Annually Pricing.
Basic : $29/Monthly
Premium : $199/Monthly
Enterprise : Custom Pricing
Everyone love these things. Well, that should be enough to get you started. Have fun, and let us know in the comment section, How bitly works for you?
Cuttly is also one of the best free link shortener choices on this list; this link shortener is easy to use because, with Cuttly, you won’t need to have an account to use it.
But to get real-time analytics like social media referrals and click-throughs, you will need an account. It is a free custom link shortener button that its users can add to their browser toolbar, and shortening any link will click away.
Here are some of its features:
- It provides a free custom-made URL shortener to provide quality links for shortening.
- It doesn’t allow for ad display when redirecting a clicker to your original URL.
- Cuttly tracks each link it shortens in real-time measures its performance to understand it better. Thus, it will provide you with page information, refer browsers, social media clicks, geolocation, and others.
- It allows users to use UTM parameters in their links to determine if their marketing/social media campaigns coming from various sources of their social media pages and websites are effective.
- With cuttly, you can create a password-protected link; the link will only be available to clickers after inputting the password.
- The setting of the link expiration date is also allowed with this shortener.
- It allows a user to add pixels to their links from any website.
- It has a QR code generator that will allow a user to obtain the clicks on their links from printed material.
Features:
- Branded domains
- Links / redirects
- Link analytics
- API link editing
- Test A/B
- Aggregated Link Analytics
- Bulk short links
- Own Https (SSL Certificate)
- Social posting
Pricing:
Cuttly Monthly Pricing.
Free : $0/Monthly
Single : $25/Monthly
Team : $99/Monthly
Team Enterprise : $149/Monthly
Cuttly Annually Pricing.
Free : $0
Single : $275/yearly
Team : $1089/yearly
Team Enterprise : $16339/yearly
Cuttly makes link management and shortening easy, and their advanced analytics will allow you to be more aware of what is happening to your links to make improvements.
Linklyhq is also one of the best free link shorteners designed for marketers.
It allows users to create straightforward, beautiful and tracking links branded with retargeting pixels and smart redirect capabilities. So, if trying to find a free LInk /Url Shortener to use, this can be a good option.
Let's dive into the features:
- Users can use their domain so that the links that you will shorten will be fully branded.
- It enables you to redirect your clickers according to their device, country, or simply using the link rotator.
- It allows its users to check traffic device, country, ISP, referrer, and destination as they come.
- It allows for sharing of tel links, email links, and SMS links.
- It enables for tracking of the number of clicks on a given link.
- It can identify the search robots and quickly diagnose any click fraud on your link using ReCaptcha.
- For each link shared, it changes the open-graph tags to give you maximum impact when you share a URL using your brand.
- It provides free SSL certificates for its users' domains.
- It also has geo-targeting features which help to track locations.
- It can target users based on the device they are using.
- It allows you to add up to 50 domains to your account.
Features:
- Create Tracking Link
- Branding
- Pixel Tracking
- Geo-Targeting
- Platform Targeting & Universal App Store Links
- Link Rotators
- QR codes
There are so Much more features they provides.
Pricing:
Linklyhq Pricing Structure comes with two basic plan:
Personal
Business
Linklyhq Personal Pricing.
Basic : Free
Plus : $29/Monthly
Linklyhq Business Pricing.
100,000 Monthly clicks: $79 per Month
200,000 Monthly clicks : $129 per Month
500,000 Monthly clicks : $239 per Month
Unlimited Monthly Clicks : $399 per Month
This LInk /URL Shortener has free-forever options and also other plans that, if you would like, you can pay for to use. The paid ones are more advanced, and if you want essential link shortening services, the free plan will suffice.
If you are an Amazon seller/ marketer looking for a free LInk /Url Shortener, you should go to Pixelfy. Me.
It has been said to be suitable to these users; it allows you to compare, optimize and monitor all your marketing links in a single place to increase the number of your Amazon sales.
Pixelfy.me enable you to track and create any Amazon link you have set up for your marketing campaign like Supreme, Canonical, Add-to-cart, URL rotators;
let’s take a look at some of its features:
- It allows its users to create and shorten their amazon links using retargeting pixels from any social media platforms they want to like Twitter, Facebook, Google, and even LinkedIn platforms.
- It also allows link sharing using social media platforms, emails, ad platforms to generate clicks and enable a user audience to grow.
- It tracks link analytics to measure the campaign performances from various sources in real-time.
- It also provides retargeting services to their user, where a person who has ever clicked on your link can be reminded of it and thus decides whether they would like to engage with it again.
Features:
- Behavioral reports
- Prediction analytics
- Advanced collaboration tools
- Core analytics
- Monitoring and automated insights
Pricing:
Pixelfy.me comes with Three types of plan:
- Professional : $19.99/Month
- Business : $49.99/Month
- Enterprise : $99.99/Month
Pixelfy. me have free options and those paid for, and if you are sourcing for essential services, their free choices would be great.
It is undoubtedly one of the unique free Link/Url shorteners based on its features, and using it, especially if you would like to embed a pixel on your link, is relatively easy with this tool.
I Highly recommend Pixelfy.me for Amazon seller, for sure this tool will help.
Rebrandly is a leading link management platform in this industry; it tracks, brand, and shares your shorten URLs with a domain that has a custom name.
Though it is widely known for its paid plans, it also has a free option that will offer you unlimited use for short URL links, five custom-named domains, 500 URLs that are branded, and free tracking to a maximum of 5000 clicks each month.
To use this LInk /Url Shortener, you will have to create a free account first using , Google, Facebook, Twitter, or Instagram.
Rebrandly comes with Some Robust features in hands:
- Rebrandly enhances the visibility and trust of your brand name by putting it on every link that a user will share.
- It collaborates your branded links by sharing them across regions, departments, and teams with one unified strategy.
- It integrates your existing links into one process, workflow, and tool.
- It optimizes your link for growth to suit your audience.
- It uses detailed click statistics to understand email marketing, social media, SEO, and ads.
- Rebrandly handles all the technical expertise that is required for use on their shortener for their clients.
- Rebrandly allows its user to create a short link that is branded with a user custom domain.
Features:
- Link management
- Traffic routing
- Link analytics
- Domain name management
- QR codes
- UTM presets
- Mobile deep linking
- Custom URL slugs
Pricing:
Rebrandly comes with a price tag, They provides Five Plans Free, Starter, Pro, Premium, Enterprise.
See below to look at the pricing for Rebrandly:
Free : $0/ Mo
Starter : $29/ Mo
Pro : $69/Mo
Premium : $499/Mo
Enterprise : Custom price
Free : $0/ Mo/Annually
Starter : $24/Mo/Annually
Pro : $58/Mo/Annually
Premium : $416/Mo/Annually
Enterprise : Custom price
To use Rebrandly, you need to create a free account; there are also paid accounts for those who want more advanced features.
Rebrandy is one of the best, and using it will help you scale up your business.
It is suitable for a large organization and allows the development of marketing strategies and the implementation of solutions that are customized for big teams.
T2M is a link/URL shortener that provides link management services mainly for Big businesses and Survey and university agencies.
They provide the best and very easy-to-use URL shortening services for free, although the options that you will have to pay for to use. The paid option, of course, has more advanced specifications.
Take a look at some of its features;
- They build a link campaign that is branded and has custom domain essentials.
- Allow you to monitor your campaigns and analytics so that you can be aware of its performance.
- It provides detailed link statistics, which will allow for analyzation enabling you to create better campaigns and target audience.
- It’s slim down your link to allow for more clicks and exposure.
- It allows its users to see their link performance in real-time according to regions or type of devices.
Features:
- One-click social share
- Powerful dashboard
- Timeline chart
- Analytics filters
- Branded custom domains
- API access
- Set URL expiration
Pricing:
You can also get access to T2M Plans, Check Out the Pricing Table below for better idea.
T2M Monthly Pricing.
Basic : $5/Monthly
Standard : $9/Monthly
Pro : $29.99/Monthly
Premium : $89.99/Monthly
Dedicated : Contact T2M
T2M Yearly Pricing.
Basic : $5/One Time
Standard : $89.91/Yearly
Pro : $269.91/Yearly
Premium : $809.91/Yearly
Dedicated : Contact T2M
T2M link/URL shortener is a game-changer in link management services that can be used for free for at least three months each year; it will provide you with all the services you need.
Using this platform has also been simplified by its developers to ensure anyone can use it, even those that don’t understand how it works.
To get started, you will need to create an account with them first. So if you ever feel stuck about the technicalities of using such tools with others of the exact nature, do not sweat; it just looks for TM2.
TinyURL is also one of the simplest and easy-to-use link/URL shorteners available in the market.
To use this tool, you don’t even need to create an account; you will need to copy your long link and paste it to their shortener, and it will be condensed immediately into a link that is more shareable.
Take a look at its features:
- It tracks your links primarily to provide a report and knowledge that will help empower its users with knowledge that they need so as to make their URLs work harder to provide good results.
- It pairs your URLs with QR codes or reports that are customized.
- It creates and manages a lot of links in a place that is centralized.
- It monitors every click that your link will receive to enable you to understand the audience better.
- It provides real-time click data and real-time link performance analysis.
Features:
- Embedded Analytics
- Custom widgets
- White Label
- Cyfe API
- Pre-Build Dashboard and Templates
Pricing:
TinyURL Monthly Pricing.
Free : $0/Monthly
Pro : $12.99/Monthly
Bulk 100k : $129.00/Monthly
TinyURL Yearly Pricing.
Free : $0/Monthly
Pro : $9.99/Monthly
Bulk 100k : $99.00/Monthly
Their links are safe to use and never expires.
This is the best Link/Url shortener, especially for those who are doing social media and email campaigns, as it will help them with tracking their clickers and make them aware of areas they will need to improve.
They have free options for those who are looking for one-time, prompt service provision.
For those who would like long-term use and more advanced services, you will need to create an account and maybe subscribe.
TinyURL is also one of the best free Link/URL shorteners that are available in the market.
When it comes to link shortening, this link shortener is also one of the best in the market.
Their LInk /url Shortener is designed with a very user-friendly interface allowing even those who are a novice to this tool to use it without much effort.
UShort is an excellent way of starting your marketing and social media campaign as it will enable you to reach all your customers efficiently.
Here are some of the features that make Ushort rank among the best free URL shortener:
- It targets users based on their location, device, and other parameters to ensure that they get just the content they need.
- It optimizes the performance of a user marketing campaign by sharing links to the relevant network and analyzing data.
- It can communicate and connect clickers to enable them to get notifications in case of a special promotion.
- The link/url shorteners feature a robust API that allows users to build custom-made applications with less effort.
- It will enable event tracking to live as they happen with their custom pixel from Facebook.
Features:
- Real time data updates
- Customisable dashboard
- Analytics for Ecommerce
- Content Tracking
- Site Search Analytics
- Page performance reports
- Site speed and page speed reports
Pricing:
Ushort Monthly Pricing.
Free : $0/Monthly
Growth : $8.99/Monthly
Pro : $19.99/Monthly
Agency Plan : $49.99/Monthly
Enterprise : $99.99/Monthly
Ushort Yearly Pricing.
Free : $0/Monthly
Growth : $7.42/Monthly
Pro : $16.67/Monthly
Agency Plan : $41.67/Monthly
Enterprise : $83.33/Monthly
They have free services for those who do not want to subscribe, which makes this too among the best.
Apart from that, they also have plans that you have to pay for if you're going to use them, these are more advanced in terms of the features they possess.
So, if you need a free LInk /Url Shortener for primary use, Ushort got you covered.
Here is Our Recommended Link/URL Shortener, as there are way more out there.
What is the best URL and Link Shortener?
Rebrandly has been rated as the best link shortener. To determine the best Link/Url Shortener, a lot has to be considered, like if it has a user-friendly interface, how it performs, its accessibility, and others.
Rebrandly stands out with its unique features, easy to use, and service provision option, which can be either free or one that you will have to pay to use.
Rebrandly is a link management platform that assists you in tracking, branding, and shortening your URL both free and with other premium plans. It also helps you to collaborate with other team members with ease.
It allows you to create folders specific to your team so that you all can view the particular links that have been set for you without any form of confusion. It also edits URLs according to destination, thus creating customized URL slugs.
Let us look at some functions the things that Rebrandly can do:
Branding:
- Rebrandly can input the brand name on the URLs that you would like to share to enhance your brand's visibility online.
- Integration: it can let you assimilate your URLs with your other workflows and existing tools.
- Tracking: it can allow you to monitor your email marketing and social media strategy easily.
Rebrandly allows its users to be able to maintain the SSL and 404 traffic from their dashboard. It can also allow you to manage and connect to your multiple customized domains.
Key Features of Rebrandly
- Link retargeting: it can quickly increase traffic by retargeting your social medial platform clickers.
- Deep linking: it can easily lead traffic to a given landing page,
- Domain management: it enables users to manage 404 redirect messages and SSL.
Why is Link Shortener Important for a website?
A link/Url shortener is essential to a website; here are some of the importances your website can reap from it.
Tracking location, number of clicks, and time.
It gives analytics enabling a website to track the number of link clicks, from where they came from, and what time they were made. This allows a website to evaluate its performance.
- Can help in brand recognition
A URL that has already been customized uses one service or product name; this increases a brand's visibility to its potential clients.
- A link/url shortener can help you drive maximum traffic to your website.
When running a promotion, it will help your website to get more visibility on your website.
- Link swapping
Link swapping is where you allow a link shortener to swap to a different page just in case your website page gets closed. This happens all the time, and thus, since the internet keeps those links for a long time, in case this happens, the clickers can be redirected to another functional page.
Conclusion.
There are a lot of Link /URL Shorteners in the market; while others have free service options, you will have to pay for or subscribe before use.
The free link/URL shortener provides essential services, while those who need to experience more advanced features will have to subscribe to a well-set plan. Finding the best and the most efficient Link/URL shortener can be tricky with the flooded market of tools offering the same services.
Thus when looking for one, take your time and do some research before settling for one.
This will enable you to get all the benefits of a good Link/URL Shortener. Our article above has outlined some; you can start from there.
We’ve compressed the list down to the very best so that you can choose the option that is right for your business or online brand and feel free to check out our Best eCommerce Platform For Online business.
Lets us Know!
What is the best Link/URL Shortener do you use to Track your Website Click streams?
Which one of these Link/URL Shortener are you planning to use, and why? Let me know by commenting below.